ARE YOU STILL FARMING “EVERYONE?”
LET'S TALK TITLE TOOLBOX
Let’s break down some of the most underrated features in modern farming.
Most realtors find the idea of farming overwhelming or too costly, with minimal return. What if you were able to narrow down your marketing target to just the right people and spend a tiny fraction of what most people pay to market their business?
Basics
Maybe you just want to know who the different types of owners in your market are, so you can focus on what matters most to your goals. Don't get me wrong - there's no magic in modern farming tools, but Title Toolbox has so many options that may make you rethink your strategy.
Let's dive in…
Usually, when I go over this product one-on-one with someone planning to get started with a farming strategy, the main question at the beginning is – what is your preferred approach?
This really plays a big role in what kind of data you may need. My role is not to tell you what data to use but just to make sure you know what’s available.
Features
Here are a few features I believe are overlooked and most people find useful:
The Upload Feature – You can import any list from another database, as long as it includes a zip code and street address, or an APN. Think of past clients, your sphere, lists from the MLS or even just an older farm list you like that you want updated.
Statistics – this allows you to single out small geographic areas that may have better turnover
Individual/Company Owner – easy way to find all of the LLC/Inc owners in your geographic area.
Total Assessed Value – a simple way to find all of the homes that still have a low tax basis
Radius + Limit Records – You can use a large radius and add filters, and the limit feature will ensure you only get the properties closest in proximity to the center point.
Dynamic Data
Dynamic Data – This one is somewhat new to TTB, but basically, you choose an area, then specific filters (most likely you will want the premier/paid data), then TTB collaborates with a company called Print Genie that creates a drip campaign to properties that match your preferred criteria.
This all comes with a cost, of course, but let that simmer in your brain for a minute - it's unique and very low maintenance once you get started.
These folks at Print Genie will offer a demo if you like!
Get Started With Title Toolbox
There are many other features in Title Toolbox worth checking out. If you need an account, you can request one by replying here or simply go to www.ctccaltitletoolbox.com and sign up.
Be sure to select my name as your CTC representative. Reach out to me directly if you’d like a one-on-one meeting to go over the features.
If you just need a farm list for something and don’t want to learn TTB, just reach out anytime with your specific request.
I’m here to help!
